Companies place a lot of emphasis on editorial content, especially when it comes to search engine optimization (SEO). But words are only half the equation.
SEO - Course Overview
Course Features
- Flexible, Responsive Design
- Latest Marketing Trends
- Engaging Interactions
- Smartphones and Tablet Friendly
- Video, Text and Challenges
- Duration - 45 Minutes
- Lesson Count - 9
- Price - $19.95
Lesson 1 - Mastering Search Engine Optimization (SEO) Basics
In this lesson, master the fundamentals of search engine optimization—what it is, why it matters, and how to get started.
Lesson 2 - SEO Keyword Research and Selection
In this lesson, you'll learn about using keywords to optimize your online content - including what keywording is, why it's vital to your SEO strategy, and how to get started.
Lesson 3 - 15 Factors That Affect Your SEO Rankings
In this lesson, you'll learn 15 factors that impact SEO rankings and how to address them so you can improve your site's ranking.
Lesson 4 - Optimizing Content for SEO
In this lesson, you'll learn about content optimization: what it is, why it's important, and how to implement it on your site.
Lesson 5 - Technical Optimization for SEO
In this lesson, learn how technical SEO connects to other SEO methods and get seven tips to improve your website’s technical functions.
Lesson 6 - Link-Building Strategies for SEO
In this lesson, you'll learn about why link building matters and how it works. Then explore two strategies to acquire more links and, in turn, improve your search ranking.
Lesson 7 - Structuring Your Website for SEO
In this lesson, you'll learn about website structure, get tips for a stellar site framework, and understand why it’s critical to get it right—both for user experience and search engine optimization (SEO).
Lesson 8 - Writing Alt Text to Optimize Image SEO
In this lesson, we'll define alt text and explain why it's essential for search engine optimization (SEO) and beyond. You'll also learn to write alt text that appears at the right time, drawing more customers to your products and services.
Lesson 9 - 6 Must-Know Image Optimization Tips
In this lesson, learn what image optimization is and why it’s worth the effort. Then, you'll get six must-know tips for taking your image optimization to the next level.
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