It doesn't matter how innovative or exciting a product is if no one wants to buy it. That's why effective product marketing is essential. Product marketing shapes a product that will provide value to customers - and then communicates that value to them.
In this lesson, we'll discuss product marketing, including what it is, why it's essential, and the functions and strategies involved in fulfilling this crucial marketing role.
In this lesson, you'll learn about the product life cycle and the four phases that every product passes through before its demise.
In this lesson, you'll discover more about what product-market fit is, including how to find and measure it.
In this lesson, you'll explore how to set pricing objectives and use pricing strategies that support them.
In this lesson, you'll explore go-to-market strategy, including what it is, why it matters, and how you can develop one that works.
In this lesson, you'll learn what a content strategy is and why it's foundational to your company's success. Then, we'll outline a step-by-step strategic process that will maximize your content's impact and provide a roadmap for moving forward.
In this lesson, you'll learn what a product launch plan is and why Rosendo is correct that creating one is vital. Then you’ll master the seven key stages of a successful product launch.
In this lesson, learn how product descriptions impact e-commerce marketing. Then you'll get tips on making your own product descriptions more informative and persuasive for potential buyers.
In this lesson, learn about the five different categories of consumers and the role they play in the spread of new products and ideas—also known as the diffusion of innovation theory. You'll also learn about the process of diffusion itself, as well as three tips to apply the theory in practice as a marketer.
Latte Learning is the most simple online learning course I have EVER purchased (and I've purchased a lot!).
Thank You! The Course content is excellent. I've used Latte Learning many times for it's ease and affordability. Why take a "masterclass" for hundreds of dollars, when you can easily learn a new skill in the time it takes to finish your Latte!
While trying to make it as a young professional, standing out can be challenging; this is where developing your marketing skills takes the lead. The set of skills you can develop while developing your marketing skills can give you more confidence and turn you into a more in-demand professional that can present yourself and your product or service in a way nobody else can.
Learn How!Marketing is not only advertising, after all. As evident by recen research in marketing, marketing skills can be beneficial both to natural-born communicators and to one's day-to-day life. Marketing skills are highly transferable, and people who have them can apply them to all situations, in life and at work.
Learn How!People who have learned marketing skills listen to others; they interact with them, continually looking for ways to improve or even re-invent their approach in favor of their audience. This is a skill needed in everyone's day-to-day lives, especially when tackling problems and needing to think of more than one solution.
Learn How!
Getting a better understanding of how SEO works will help your SEO rankings in the internet.
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Find out why content marleting matters, and how you can create content that attracts the right audience.
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Do not miss out on your chance of using social media marketing to reach a global audience.
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